OUR STORY

Service Sales Corporation (SSC) has remained a leader in the footwear industry since 1954. The organization has played a pivotal role in establishing the footwear sector in Pakistan and continues to create a global impact through the patronage of its satisfied customers.

The organization’s flagship brand, NDURE, is the fastest-growing brand in Pakistan, with over 300 retail outlets. SSC also operates other renowned brands which include CALZA and SHOE PLANET.

A purpose-built facility provides specialized e-commerce distribution services specifically designed for the footwear industry. Our wholesale distribution channel connects with a network of over 1,000 independent retailers nationwide. Additionally, the organization operates two production facilities (SSC Manufacturing and Shoe Planet Pvt. Limited) which produce footwear for our own brands and export shoes to various destinations across Europe.