OUR STORY

Service Sales Corporation has remained a leader in the footwear industry since 1954. The company has played a pivotal role in establishing the footwear sector in Pakistan, and continues to create a global impact through the patronage of its satisfied customers.

The company's flagship brand, NDURE, is the fastest growing brand in Pakistan with over 350 retail outlets. Other brands operated by the company include CALZA, LIZA, and SHOE PLANET.

A purpose-built facility provides specialized E-Commerce distribution services for the footwear industry. The wholesale distribution channel reaches a network of over 1000 independent retailers nationwide. The company operates two production facilities which produce footwear for its own brands as well as exporting shoes to multiple destinations across Europe.