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PEOPLE

Board of Directors Service Sales Corporation (Pvt) Limited

Shahid Hussain
Chairman & Chief Executive Officer
As one of the leading businessmen in Pakistan, Mr. Shahid Hussain has a wide and varied professional experience spanning leather tanning, footwear manufacturing, and retailing.

Mr. Shahid Hussain has led the transformation of the company through the establishment of the NDURE brand in 2018.

As a philanthropist, he has set up the Shahid Hussain Foundation to support healthcare and education in Pakistan. He serves as the Rector of the Lahore University of Management and Sciences (LUMS), and as Chairman of the Businessmen Hospital Trust (Shalimar Hospital).
Ahmad Shahid Hussain
Executive Director
As the Chief Strategy Officer, Mr. Ahmed Hussain heads the B2B business and leads the online E-commerce operations. With a passion for technological developments, he brings an innovative perspective to the Company.

Mr. Ahmad holds a Bachelors and Masters degree in Computer Engineering from Carnegie Mellon University. He brings a wealth of experience from his four-year tenure at Microsoft Corporation.

He serves also on the board of Treet Corporation, and as an advisory board member for the National Incubation Centre at LUMS.
Hamid Hussain
Executive Director
As Chief Executive of SSC Manufacturing (Pvt.) Limited and Shoe Planet (Pvt.) Limited, Mr. Hamid Hussain leads the footwear production, distribution, and export businesses.

He has led the transformation of the Company through the establishment of the manufacturing business in 2017.
He joined the Company in 2010 after completing his Masters in Industrial and Systems Engineering from the University of Southern California. Earlier, he had completed his Bachelors in Industrial Engineering from Purdue University.
Ms. Farida Kardar
Non-Executive Director
As Chief Executive of SSC Manufacturing (Pvt.) Limited and Shoe Planet (Pvt.) Limited, Mr. Hamid Hussain leads the footwear production, distribution, and export businesses.

He has led the transformation of the Company through the establishment of the manufacturing business in 2017.
He joined the Company in 2010 after completing his Masters in Industrial and Systems Engineering from the University of Southern California. Earlier, he had completed his Bachelors in Industrial Engineering from Purdue University.